#32: "No one is waking up thinking about your brand". Here's what to do about it
Description
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In this episode, I take a very warm lunchtime walk in the sweltering August heat of the South of France.
I reflect on last week's interview with Lynn Heidmann from Dataiku - and one specifically hard truth for B2B marketers to swallow: No one is waking up thinking about your brand.
So what's the answer?
I offer 3 quick thoughts:
1. Shift your mindset to align with reality
2. Focus on pain points rather than pushing products
3. Go all in on entertainment
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00:00 Introduction to Content Marketing Commute
01:06 A Walk in the South of France
01:58 About Last Week: Product Marketing Insights
03:36 Key Takeaways from Last Week's Episode
04:28 Understanding B2B Customer Mindset
06:28 Practical Tips for B2B Marketers
10:49 The Power of Entertainment in B2B Marketing
13:40 Conclusion and Call to Action
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